Immunet Blog - Immunet Blog - Do Consumers think about AntiVirus?

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Mar172010

Do Consumers think about AntiVirus?

Wednesday, March 17, 2010 at 11:12AM |

Why is it that 50% of all Internet users either don’t have AntiVirus protection or have protection that’s expired or out of date? Between 30-40,000 (thousand!) new viruses are created each DAY, and yet a large percentage of the consumer population remains vulnerable to these threats. So what’s going on here? Perhaps people are too trusting that website security professionals such as Twitter’s Trust and Safety team, or those involved in the Facebook Security Wall will just take care of malware for them.

Consumer Reports has a good phishing test for consumers (and Donna even wrote a post about the dangers to social media, a topic near and dear to all of us at Immunet). eHow has a few good steps to follow. MSNBC offers some good advice from the AP. CNET even tried to help people avoid malware from trusted site the Drudge Report.

We think more people don’t have AntiVirus due to combination of price, effectiveness (or lack thereof), resource and system drain and software conflicts that afflict traditional AntiVirus software. To be fair, without the collective benefit of a cloud-based community that can help to detect, update and defend each other against thousands of new threats daily, it takes copious resources in terms of human and technology costs (which are passed along to the consumer) for a traditional AntiVirus provider to do all the work themselves.

With Immunet Protect’s Collective Immunity, we’ve solved this problem and torn down the barriers standing in the way of increasing consumer AntiVirus penetration from 50% to closer to 100%. The closer we are as an industry to 100% antivirus penetration, the safer the Internet becomes for everyone online.

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